Life is better when you surf has been GSI's company mantra since day one. It incorporates everything that the employees appreciate about their lives and the industry they love to work in. GSI only manufactures and market their surfboards to surfers or people who want to become surfers. Everyone at GSI from the shapers to the founder to the sales reps and customer service staff knows firsthand the difference surfing has made in their own lives. Most of all, we love sharing our passion for surfing with other surfers -- from beginners to pros and everything in between.